We work with the biggest names in the industry and the smartest startups too. We’re only satisfied when we have helped people realize their goals, and when our designs look as good as they work.

Design research & strategy

Why would people use your offering? How do the details of their lives drive your strategy?

Catabolic works with you to answer the big questions early on: What drives usage at key turns of experience?

Our research and strategy service helps determine the right thing to design, and how to design it well. We start by speaking with experts and poring over analytics. We conduct field research, including ethnography, to shed light on new opportunities for your users. We create personas whose goals, workflows, pain points, and roadblocks inform usage situations. Then we devise Goal-Directed scenarios that depict key experience moments.

Scenarios help us define the features and the system requirements to support them. They depict key experience moments that define features as well as their appearance, behavior, and system requirements.

The big wins come here, where you get the insight and certainty that creates breakthrough ways to serve customers and users.

Product & service design

How can your digital offerings generate excitement and loyalty? How do you harmonize user needs with technical advances and market insights?

The point of invention is to achieve sustained success by creating new and better ways for people to realize their goals. Catabolic does this by generating concepts that can work at scale. We break problems down into patterns that drive true innovation. We create storyboards of behavior and an anatomy of interfaces, while taking into account the system-level implications that ensure coherence and efficiency.

Some say that getting to great design is like capturing lightning in a bottle. But great design is neither magic nor guesswork. Our approach is data-driven, collaborative, and dependable. We apply interaction and visual design principles across product and service portfolios. Then we articulate the form and behavior of features using vivid design documentation and behavioral prototypes that enrich feedback cycles and push ideas forward faster.

Visual design & branding

Whose attention will you attract? How will you make positive impressions that deepen their experiences and their trust?

Brand is the sum of your personality and character. Hard-earned experience, shifts in culture, and new ideas, meanwhile, transform brands over time. These qualities are often unconsciously held and rarely articulated, and it’s our job to make them explicit.

We conjure the essence of brands through a deliberate and creative approach. We create identity systems that include logos and color palettes, typography and imagery, interfaces and collateral, style systems and lexicons…whatever will make a distinctive, compelling, and authentic impression. We also compose content strategies, information architectures, and messaging platforms to ensure consistent and coherent execution.

Construction & support

How do you ensure great design is built the way you want?

We love working with product managers, system architects, and development leads to translate our designs into elegant, effective, and appealing solutions. At Catabolic we iterate until the design satisfies functional and content requirements, business objectives, human goals, and brand values.

At times our work is done once we’ve framed the solution just enough for developers to take it from there. At other times we specify the design with great fidelity to help development teams reduce time and guesswork. In any case, our experience with all kinds of teams, agile and otherwise, brings great ideas to market.

MORE EXPERIENCE

Digital photography
Online music
Consumer financial services

Radiology informatics
Patient monitoring
Health system portals
Clinical care management
Open-source diagnostics systems

Supply chain and manufacturing
Industrial process analytics
Agricultural controls
Knowledge management
Talent management
Telecommunications planning

SEEQ CORPORATION
Visual search for the Industrial Internet

Long before the recent promotion of the Internet of Things, process industries were deploying software to depict the most complex operations. This Industrial Internet is now getting a boost from startups like Seeq Corporation, which accelerates industrial process analytics in support of more strategic and tactical business decisions.

Seeq makes vast troves of time-series data available with the click of a mouse. The primary value of Seeq’s flagship product is the grace with which it helps users tame complex, dynamic, and interdependent data landscapes. Multi-dimensional analysis is now possible in ways never before imagined.

Catabolic helped shape Seeq’s product, with the objective of making it useful and compelling to users and potential purchasers alike. Working closely with Seeq product leaders, Catabolic framed the solution so that users have an effortless and valuable experience. We worked out interface and interaction patterns through rapid design sprints and defined a visual style that makes it easier to gain, retain, and share insights.

SAGE BIONETWORKS
Supporting decisions at the heart of medicine

Health is too vital to leave entirely to doctors and researchers. For instance, patients with complicated diseases possess data and insights no one else has. What if these were easy to collect, display, and share with care teams and scientists?

Sage Bionetworks, an innovative open-science organization, turned to Catabolic to make the web-based FA Health Tracker. This product helps people with Fanconi Anemia enter data and visualize measures and trends in test results, and to participate in periodic health surveys. The objective? Improving individual outcomes while informing clinical research.

Bone marrow transplants are of primary concern to those with Fanconi Anemia, a condition as rare as it is grave. Catabolic designed and built a unique tracker patients and caregivers can use to anticipate the need for such procedures. Caregivers already collect a tremendous number of health measures from sources in a range of data formats. 
By making it easy to collect, organize, and visualize these historical data, the product helps guide decisions critical to patient care

Quartz Project
Better buildings for a more sustainable world

Architects, engineers, and developers have no shortage of building materials from which to choose. And yet there’s no single reputable source of information to guide choices that are safe for humans and the environment. That’s why Flux, thinkstep, Health Building Network, and Google launched a startup for the public good: Quartz Project, a collaborative open-data initiative designed to help owners, architects, and designers plan better buildings.

Catabolic was asked to lend a hand with the launch in time for a major industry conference. We sprinted into action beside product leaders, shaping the site’s content strategy, visual design, and brand, as well as the interaction design of the product database. Our work makes it easy for visitors to browse for ideas, explore commonalities, conduct comprehensive analyses, and offer feedback.

Quartz Project enables those in the architecture and construction industry to make improved decisions about the impact of their construction projects, catalyzing a market transformation toward better products, buildings, and communities.

Northwell Health
A new digital experience for a dynamic health system

Like many large businesses, Northwell outgrew its digital strategy. In partnership with Cooper, Catabolic designed a new digital experience for the health system’s 50,000 staff members and the 7 million people in its service area.

Our research taught us that clarity and calm are what people desire most when weighing treatment options and sorting out bills. We used these and other insights to generate a new information architecture, then we carefully crafted page designs that serve visitor needs. Understanding that Northwell’s content strategy would shift over time, we created a system of page templates, modules, and workflows to provide a consistent and coherent experience. This led to radically simplified navigation and a user experience that frames answers to the vital questions of site visitors.

The result is a new website that works as great as it looks, and is designed to satisfy those who turn to the system for healthcare, employment, and business opportunities.

TORO WITH COOPER
Economic cultivation of the perfect stretch of grass

The best superintendents have a near mystical sense of the potential every moment holds for the health of their golf courses. Turf management is as much science as art, though, requiring mastery over several layers of physical and virtual technology to ensure beautiful and highly playable grass.

When Toro decided to radically improve its industrial-strength irrigation control systems, the company knew its software would have to be as intuitive as the superintendents who would use it. We researched and designed a product that not only makes it easy to use information about past, current, and prospective conditions, but that also permits minute-to-minute control and “what-if” planning.

We created a new desktop and mobile design to help turf managers lay down the right amount of water anywhere on a massive golf course through efficient use of thousands of electronic sprinklers, sensors, and other infrastructure elements. This made possible a control system that can be used to manage year-round growth of lush and resilient grass in harsh climates over varied terrain with little waste. (Performed as part of Cooper.)

COLLABORATIVE CHRONIC CARE NETWORK
Helping doctors, health seekers, and researchers learn together

The Collaborative Chronic Care Network is a learning health system with design at its heart. By making it possible for care providers, health seekers, and researchers to create and share new knowledge in real time, the C3N is what the new model of care looks like.

With five-year funding from the National Institutes of Health, we helped ensure that C3N’s online and offline elements promoted meaningful relationships between those working in clinics and pediatric patients and families at home.

Among other initiatives we designed Orchestra, which helps care providers and health seekers connect and share data between appointments. This mobile and web-based system makes it easy for patients to collect and visualize health information over time, while supplying clinicians the tools they need to understand patient populations and identify opportunities for improving care.

MORE PARTNERS

3M
Cedars-Sinai Medical Center
CIGNA
Cooper
Microsoft
DePuy Medical

Environmental Defense Fund
General Electric
Hewlett Packard
Intel
Liquidnet

OSIsoft
SAP
Teradata
Westlaw
Yahoo!

DAVID FORE DAVID FORE DAVID FORE
DAVID FORE

DAVID FORE

David leads Catabolic. He started off as an interaction designer at Cooper then went on to lead the consulting practice for many years, bringing interaction design methods to the mainstream.

David has created several design organizations, trained and mentored dozens of designers, and led hundreds of successful consumer and industrial product and communications projects. He holds patents on an award-winning webbook, and he is a researcher, writer, and teacher.

 David graduated from University of California, Santa Cruz.

EDEN SALISBURY EDEN SALISBURY EDEN SALISBURY
EDEN SALISBURY

EDEN SALISBURY

Eden is a senior interaction designer and product strategist at Catabolic. She brings extensive experience in design research, as well as management and design of both web and mobile environments. She is conversant in fields such as healthcare, social networking, gaming, education, and entertainment. Before Catabolic, Eden led the Interaction Design and Product groups for Viacom’s social networking tier and served as User Experience and Product Strategist for Lybba.

Eden earned her BA in philosophy from Cal State Northridge and is a member of the American Philosophical Association, the Horror Writer’s Association, and the Scrum Alliance, where she holds a certification as Scrum Master.

LESLIE WESTENDORF LESLIE WESTENDORF LESLIE WESTENDORF
LESLIE WESTENDORF

LESLIE WESTENDORF

Leslie is Catabolic’s senior interaction designer. She brings keen insight and a sharp eye to the craft of making technology work for people. At Catabolic she has designed a patient monitoring system for hospitals and a website overhaul for a massive health system. Before joining Catabolic she worked at Lybba, where she helped design a genetic care interchange for pathologists, a clinical decision-making product for patients and doctors, and a precision medicine campaign. She has also done plenty of agency work.

She came to her role by way of architecture and interior design, and she earned her MFA at Savannah College of Art and Design.

MOLLY COOPER MOLLY COOPER MOLLY COOPER
MOLLY COOPER

MOLLY COOPER

Molly is the visual designer and brand maven at Catabolic, where she interprets brands and designs the appearance and behavior of products and services.

She has led brand, identity, and website design projects for many consumer and business brands. She has participated in the design of patient-monitoring solutions, a clinical shared-decision making product, health trackers, and an industrial process analytics product.

 She graduated from Brown University and went on to earn her MFA at California College of the Arts.

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