I work with the biggest names in the industry and some of the most brilliant startups too. Depending upon the need, I work as an executive, manager, individual contributor, or mentor.

I’m only satisfied when I have helped people realize their goals, and when the designs look as good as they work.

Design research & strategy

Why would people use your offering? How do the details of their lives drive your strategy?

I work to answer the big questions early on: What drives usage at key turns of experience?

My approach to research and strategy helps determine the right thing to design, and how to design it well. I start by speaking with experts and poring over analytics.

I conduct field research, including ethnography, to shed light on new opportunities for your users.

I create personas whose goals, workflows, pain points, and roadblocks inform usage situations.

Then I devise scenarios that depict key experience moments, and help define the features and the system requirements to support them. Scenarios depict key experience moments that define features as well as their appearance, behavior, and system requirements.

The big wins come here, where you get the insight and certainty that creates breakthrough ways to serve customers and users.

Product & service design

How can your digital offerings generate excitement and loyalty? How do you harmonize user needs with technical advances and market insights?

The aim of invention is to create new and better ways for people to realize their goals. I do this by generating concepts that can work at scale. I break problems down into patterns that drive true innovation. I create storyboards of behavior and an anatomy of interfaces, while taking into account the system-level implications that ensure coherence and efficiency.

Some say that getting to great design is like capturing lightning in a bottle. But great design is neither magic nor guesswork. My approach is data-driven, collaborative, and reliable. I apply design principles across product and service portfolios. Then I articulate the form and behavior of features using vivid design documentation and behavioral prototypes that enrich feedback cycles and push ideas forward faster.

Branding & visual design direction

Whose attention will you attract? How will you make positive impressions that deepen their experiences and their trust?

Brand is the sum of your personality and character. Hard-earned experience, shifts in culture, and new ideas, meanwhile, transform brands over time. These qualities are often unconsciously held and rarely articulated. Good design depends upon expressing these qualities.

I conjure the essence of brands through a deliberate and creative approach. I lead designers in creation of identity systems that include logos and color palettes, typography and imagery, interfaces and collateral, style systems and lexicons…whatever will make a distinctive, compelling, and authentic impression. I also compose content strategies, information architectures, and messaging platforms to ensure consistent and coherent execution.

Check out this case study of just such a project with Citrix to which I lent a hand.

Construction & support

How do you ensure great design is built the way you want?

I love working with product managers, system architects, and development leads to translate designs into elegant, effective, and appealing solutions. I iterate until the design satisfies functional and content requirements, business objectives, human goals, and brand values.

At times my work is done after having framed the solution just enough for developers to take it from there. On occasion I specify the design with great fidelity when development teams wish to reduce time and guesswork. In any case, my experience with all kinds of teams, agile and otherwise, brings great ideas to market.


Digital photography
Online music
Consumer financial services
Supply chain and manufacturing
Industrial process analytics
Agricultural controls
Knowledge management

Radiology informatics
Patient monitoring
Health system portals
Clinical care management
Open-source diagnostics systems
Talent management
Telecommunications planning

Visual search for the Industrial Internet

Long before the recent promotion of the Internet of Things, process industries were deploying software to depict the most complex operations. This Industrial Internet is now getting a boost from startups like Seeq Corporation, which accelerates industrial process analytics in support of more strategic and tactical business decisions.

Seeq makes vast troves of time-series data available with the click of a mouse. The primary value of Seeq’s flagship product is the grace with which it helps users tame complex, dynamic, and interdependent data landscapes. Multi-dimensional analysis is now possible in ways never before imagined.

I helped shape Seeq’s product, with the objective of making it useful and compelling to users and potential purchasers alike. Working closely with Seeq product leaders, my team framed the solution so that users have an effortless and valuable experience. We worked out interface and interaction patterns through rapid design sprints and defined a visual style that makes it easier to gain, retain, and share insights.

Supporting decisions at the heart of medicine

Health is too vital to leave entirely to doctors and researchers. For instance, patients with complicated diseases possess data and insights no one else has. What if these were easy to collect, display, and share with care teams and scientists?

Sage Bionetworks, an innovative open-science organization, turned to Catabolic to make the web-based FA Health Tracker. This product helps people with Fanconi Anemia enter data and visualize measures and trends in test results, and to participate in periodic health surveys. The objective? Improving individual outcomes while informing clinical research.

Bone marrow transplants are of primary concern to those with Fanconi Anemia, a condition as rare as it is grave. I led design and construction of a unique tracker patients and caregivers can use to anticipate the need for such procedures. Caregivers already collect a tremendous number of health measures from sources in a range of data formats. 
By making it easy to collect, organize, and visualize these historical data, the product helps guide decisions critical to patient care

Quartz Project
Better buildings for a more sustainable world

Architects, engineers, and developers have no shortage of building materials from which to choose. And yet there’s no single reputable source of information to guide choices that are safe for humans and the environment. That’s why Flux, thinkstep, Health Building Network, and Google launched a startup for the public good: Quartz Project, a collaborative open-data initiative designed to help owners, architects, and designers plan better buildings.

I was asked to lend a hand with the launch in time for a major industry conference. I led a team that sprinted into action beside product leaders, shaping the site’s content strategy, visual design, and brand, as well as the interaction design of the product database. The aim of this work was to make it easy for visitors to browse for ideas, explore commonalities, conduct comprehensive analyses, and offer feedback.

Quartz Project enables those in the architecture and construction industry to make improved decisions about the impact of their construction projects, catalyzing a market transformation toward better products, buildings, and communities.

Northwell Health
A new digital experience for a dynamic health system

Like many large businesses, Northwell outgrew its digital strategy. In partnership with Cooper, I led design of a new digital experience for the health system’s 50,000 staff members and the 7 million people in its service area.

Our research taught us that clarity and calm are what people desire most when weighing treatment options and sorting out bills. We used these and other insights to generate a new information architecture, then we carefully crafted page designs that serve visitor needs. Understanding that Northwell’s content strategy would shift over time, we created a system of page templates, modules, and workflows to provide a consistent and coherent experience. This led to radically simplified navigation and a user experience that frames answers to the vital questions of site visitors.

The result is a new website that works as great as it looks, and is designed to satisfy those who turn to the system for healthcare, employment, and business opportunities.

Economic cultivation of the perfect stretch of grass

The best superintendents have a near mystical sense of the potential every moment holds for the health of their golf courses. Turf management is as much science as art, though, requiring mastery over several layers of physical and virtual technology to ensure beautiful and highly playable grass.

When Toro decided to radically improve its industrial-strength irrigation control systems, the company knew its software would have to be as intuitive as the superintendents who would use it. I led a team that researched and designed a product system that not only makes it easy to use information about past, current, and prospective conditions, but also permits minute-to-minute control and “what-if” planning.

My team created a new desktop and mobile design to help turf managers lay down the right amount of water anywhere on a massive golf course through efficient use of thousands of electronic sprinklers, sensors, and other infrastructure elements. This made possible a control system that can be used to manage year-round growth of lush and resilient grass in harsh climates over varied terrain with little waste.

Helping doctors, health seekers, and researchers learn together

The Collaborative Chronic Care Network is a learning health system with design at its heart. By making it possible for care providers, health seekers, and researchers to create and share new knowledge in real time, the C3N is what the new model of care looks like.

With five-year funding from the National Institutes of Health, I helped ensure that C3N’s online and offline elements promoted meaningful relationships between those working in clinics and pediatric patients and families at home.

Among other initiatives, I led design of a collaborative health-tracking system that helps care providers and health seekers connect and share data between appointments. This mobile and web-based system makes it easy for patients to collect and visualize health information over time, while supplying clinicians the tools they need to understand patient populations and identify opportunities for improving care.


Cedars-Sinai Medical Center
DePuy Medical

Environmental Defense Fund
General Electric
Hewlett Packard



I am a senior studio leader, product designer, interaction designer, and content strategist. I am a studio leader, product designer, interaction designer, and content strategist. I work from concept to research to widget in an agile and deliberate manner. I have designed dozens of products, services, and systems, as well as on content-marketing strategies.

I started off as a staff designer at Cooper, before going on to lead the practice and helping to build Cooper U. I left in order to run an NIH-sponsored healthcare innovation lab that designed ground-breaking approaches to chronic-illness care. My Catabolic work allows me to work with organizations that innovate by design.


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